Economy Deals Online Ad Spending a Hit – eMarketer

There seems to be more bad news about the economy every day, and falling ad spending numbers are part of the mix. Although online advertising is still on a positive growth curve, that growth is slowing and will dip into the single digits for the first time in 2009.

US Online Advertising Spending, by Format, 2008-2013 (millions)

Not only is the new projection lower, but recovery is expected to take longer. In 2010, online ad spending growth will return (barely) into the double digits at 10.9%, and in 2013 it will only hit 13.5%.

US Online Advertising Spending Growth, by Format, 2008-2013 (% change)

via Economy Deals Online Ad Spending a Hit – eMarketer

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