Function Improvement: CDs As Pizza Cutters

Now that people are beginning to regard CDs with the same nostalgic look once reserved to vinyl, it’s time to start giving some serious thought about what to do with those dusting piles sitting in your living room.

They’re invaluable, you say? Not to be touched ever, you say? Come on… What was the last time you actually picked up a CD to play it? Can’t remember, ahn? Well, I guess you were just too busy downloading your music from Itunes (I’ll be nice and assume that you download it from a paid site) to think about your once invaluable collection.

So, let’s drop the nostalgia and be practical. Now that you clearly moved to a post-material stage, listening to MP3 and LastFM all the time, what will you do with those material relics of yore?

Here is a set of solutions, courtesy of Brazilian agency DPZ: use them as pizza cutters, use them as poker chips, or use them as guitar picks. You see, using them as decoration is only the conventional solution. You shouldn’t stifle your creativity like that.

The fact that the campaign is in fact referring to the files CDs swapped back and forth between agencies, clients and printers during graphics jobs shouldn’t deter us from taking advantage of this marvelous suggestions. I’m all for rationality. Just don’t touch my special editions.


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