Paid Search Spending Pops – eMarketer

The near future of online ad spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large.

More than eight out of 10 marketers who spent at least $50,000 per month on paid search said they planned to maintain or increase their spending during the next 12 months, according to a Marin Software-sponsored study conducted by JupiterResearch.

Presumably, Marin, which sells paid search management applications, commissioned the survey to demonstrate the benefits of search engine marketing (SEM) software, but the data on spending plans lines up with overall search spending trends.

eMarketer estimates that paid search spending will not only rise in 2009, but double between 2009 and 2013, when it will approach $24 billion.

Paid Search Spending Pops – eMarketer

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