Top 100 Global Brands Hemorrhage $67B in Value – Advertising Age – News

NEW YORK AdAge.com — The flailing economy has drained $67 billion in value from the top 100 global brands — even before the investment-bank crisis last week.

So says Brand Finance, a London-based brand-valuation consultancy. The company released its Brand Finance Global 500 in March but was compelled to update it in late summer due to an economy roiled by consumer uncertainty, rising commodity prices, a credit crunch, rising unemployment and a shaky stock market.

David Haigh, CEO of Brand Finance, said a number of brands have shifted as consumer priorities readjust. Discounter Wal-Mart edged Coca-Cola out of the top slot as the highest-valued brand, and Vodafone replaced financial marketer Citi in the top 10. Oil and gas brands, as well as health-care brands, saw increases in brand value, while financial-services brands generally saw decreases. In total, brand value for the top 100 brands has declined 4.2%, or $67 billion, between January and September.

Top 100 Global Brands Hemorrhage $67B in Value – Advertising Age – News

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