Another example of the breadth of styles that Wieden+Kennedy chose to apply to illustrate the campaign’s concept. All the ads are good; but are they good together?

Like a salad with too many disparate things, this campaign presents a perfect example of Art Direction Decision-Making Disorder.

Artsy ad from the “Here I Am” campaign that Wieden+Kennedy built for Nike. Compare with this ad from the same campaign: same concept, but totally different (almost opposing) styles. Maybe a more coherent approach wouldn’t be unwarranted.