NEW YORK (AdAge.com) — The decline in newspapers’ paid circulation is accelerating, according to new statistics today from the Audit Bureau of Circulations.
Papers’ average weekday paid circulation fell to 38.2 million copies across the six months ending Sept. 30, down 4.64% from the equivalent period a year earlier. That’s a faster fall than was seen this time last year, when the audit bureau reported just a 2.6% decline.
No rest on Sundays
Sunday paid circulation fell 4.85% in today’s report, a faster rate of decline than the 3.5% drop seen this time last year.
via Newspapers’ Circulation Declines Faster in Past Six Months – Advertising Age – MediaWorks
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