ORLANDO, Fla. (AdAge.com) — Just weeks before he demonstrates whether his campaign’s blend of grass-roots appeal and big media-budget know-how has converted the American electorate, Sen. Barack Obama has shown he’s already won over the nation’s brand builders. He’s been named Advertising Age’s marketer of the year for 2008.
From unknown to presidential nominee
“I think he did a great job of going from a relative unknown to a household name to being a candidate for president,” said Linda Clarizio, president of AOL’s Platform A, the sponsor of the opening-night dinner attended by 750 where the votes were cast.
“I honestly look at [Obama's] campaign and I look at it as something that we can all learn from as marketers,” said Angus Macaulay, VP-Rodale marketing solutions “To see what he’s done, to be able to create a social network and do it in a way where it’s created the tools to let people get engaged very easily. It’s very easy for people to participate.”
Jon Fine, marketing and media columnist for BusinessWeek, pointed to Mr. Obama’s facility with engaging voters in social-media channels. “It’s the fuckin’ Web 2.0 thing,” he said.
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