NEW YORK (AdAge.com) — U.S. online ad revenue was stagnant between the first and second quarters of 2008, indicating a significant mid-year slowdown, according to the latest tally from the Interactive Advertising Bureau.
Second-quarter online ad spending came in at $5.745 billion, a 12.8% increase from the same period last year, but a slight decrease from the $5.765 billion in the first quarter of 2008.
Quarterly online ad revenue has yet to match its last peak, reached in the fourth quarter of 2007, and, if trends hold, several years of double-digit annual online growth are coming to an end.
Great post. I’m still a believer that the online world will of course be hurt by the current market, but we’re the best prepared to survive